Pete Miller is co-founder and global creative director of Octopus Energy, where he’s
spent the past decade proving that energy companies don’t have to be boring.

With a background in digital design and a philosophy rooted in human-centric
experiences, Pete has been the driving force behind Octopus’s distinctive voice, which
speaks to customers like people, not account numbers.

At Octopus, Pete’s mission has been to make clean energy accessible, engaging and
fun. He is the creative “magician” behind the brand’s global identity and came up with
Constantine, Octopus’s cute pink mascot.

Pete frequently speaks on how kindness, clarity, and good design can disrupt even the
stuffiest of industries.