Jonny Tiplady leads VodafoneThree’s programmatic planning and activation across performance campaigns and new propositions, across products ranging from new handset launches to home broadband, running campaigns across Display, Video, Audio and Connected TV.

Since April of this year, he has taken on the Three Mobile account as part of Vodafone’s merger with Three UK, helping integrate the brand into the wider VodafoneThree brand portfolio and ensuring that the brands’ programmatic strategies are simultaneously complimentary and incremental.