For the first time ever, Newsworks has brought together two world class datasets to prove the power and the effectiveness of high attention media.

The unmissable UK effectiveness expert Peter Field joined Newsworks and Lumen to interrogate how attention contributes to positive business outcomes for advertisers, including profit, market share and brand trust.

The unequivocal results demonstrate that to build profit growth, brands must invest more in quality, trusted and high attention media formats. Because high attention media - like news brands - is marketing gold.