Name
From data to doorsteps: Why human-led research gives you a better grip on reality
Date & Time
Thursday, September 25, 2025, 9:45 AM - 10:00 AM
Speakers
Description
What if the answers to your biggest marketing challenges aren’t in your data but in people’s heads, hearts and homes? When was the last time you actually visited the places you’re advertising in, and the people you’re advertising to?
In this thought-provoking talk, Mark Hadfield, the founder of Meet The 85%, will share why human-led research is the antidote to synthetic personas, why data and AI will only take you so far, and why you should embrace a strategy rooted in lived experiences.
Location Name
The Concept Room
Full Address
RNCM
124 Oxford Road
Manchester M13 9RD
United Kingdom
124 Oxford Road
Manchester M13 9RD
United Kingdom