What do CFOs really think about how marketers spend their money? What's the one slide you can show that will make a CFO lean forward? How should you reply when the board asks, "So what would we lose if we cut your budget in half?" How do you present data and insights that finance teams trust and act on? In this session, find out all of this and more as you learn how to reframe marketing as a crucial investment, not just an expense.

You'll learn how to transform how your organisation views media and position marketing as a key driver of your organisation's bottom line. You'll find out how to articulate advertising's impact in a way that resonates directly with the boardroom, demonstrating its contribution to brand growth and value. Most importantly, you'll return to the office ready to showcase the power of advertising to those at the very top of your organisation.