In this panel, our experts share what a successful, profitable media business in the North needs to look like to thrive in the future.

• What makes the Northern media landscape different from London's, and how can its unique strengths, like collaboration and a strong sense of community, be leveraged for future growth?

• How the media landscape in Manchester has evolved and what its unique strengths are

• The North of the UK is much more than Manchester. How can we ensure other major hubs Newcastle and Leeds are recognised, and how can different cities collaborate?

• What makes people want to stay and grow their careers in Northern agencies? What can we do to attract and retain top talent?

• How can effective collaboration between Northern businesses unlock new opportunities, both locally and with national or international clients?

• What lessons can the UK media industry, and the North specifically, learn from international markets like Australia?