Radio is no longer just something you hear, it’s a 360 platform that reaches audiences wherever they are. Hits Radio is one of audio’s biggest brands – and it has Manchester at it’s heart. In this session we’ll hear from celebrated presenter Gemma Atkinson, Hits Radio programming director Paul Gerrard and Bauer Media Group's Sandra Knowles to share insight into how one of the UK's biggest radio networks delivers a 360-degree approach across radio, podcasts, social media and live events, including Hits Radio Live at The Co-op Live.