For the first time, Google’s search dominance is under threat. The rulebook for how we search and discover media and information is changing. Find out how this seismic shift will impact everyone who works in media.

• The shift from traditional search to AI-powered discovery across platforms

• Zero-click searches and the decreasing storefront of the web

• Platform fragmentation: How search behaviour has fundamentally changed across TikTok, Reddit, and other emerging platforms

• What this means for media companies and content creators