TV advertising investment is growing, with UK spend totalling £5.27 billion in 2024, up 3.8% year-on-year (Thinkbox). It comes at a time when investment in connected TV (CTV) in the UK is predicted to almost double by 2028 (IAB Compass).

In this masterclass we'll explore how you can make the most of your TV spend, with a focus on how data can supercharge strategic insights for your campaign. Across a group discussion with your peers and a session led by MiQ revealing new learnings from their new AI-powered technology, Sigma, we'll review how you can plan and execute effective strategies across linear and CTV advertising, and what AI tools are available to help you get a competitive edge.