The number of ways to connect with a brand continues to grow across places, pages, devices, and platforms.

In a year where AO World’s profits have hit a new record and continued growth, we’ll explore how its team joins up the dots and builds an end-to-end view of the customer journey.

We’ll explore how brands can intelligently and meaningfully connect with audiences for maximum impact and navigate a world in which the modern path to purchase is non-linear.

We’ll hear how the team is set up internally to bring together customer, brand and commercial success, stitching together customer touchpoints into one cohesive, commercial-focused strategy that delivers measurable business results.

We’ll hear about how important it is to have insights about how customers interact with a brand across various touchpoints. We’ll find out how this can inform your media and advertising strategy from off-site to on-site - from radio and TV to social media and search.

We’ll also hear about how a connected strategy and meaningful metrics to measure success makes sure that marketing speaks the language of the CFO and delivers success in the boardroom.