Lucy Barnes is Joint General Manager at Havas Media Network, Manchester, where she leads the agency’s performance, people, operations, and culture. With over 20 years of experience in the media industry, Lucy has helped brands like L’Oréal, Matalan, Nando’s, and the BBC thrive through innovative, data-driven campaigns. Lucy is passionate about modernising marketing through the smart integration of data, creativity, and technology, whilst always putting people at the heart of marketing. Most recently, she has been instrumental in transforming Matalan’s approach to media, driving innovation and impact across brand and performance. A strong advocate for people-first leadership, she is committed to fostering a positive agency culture and empowering the next generation of media talent.