Full Name
Jayne Andrews
Job Title
Director of Marketing
Company
Fentimans
Speaker Bio
Jayne is Marketing Director at Fentimans – the Hexham-based, Botanical Brewers of soft drinks.
A 30-year veteran of the advertising and marketing world. Prior to moving to the North East, Jayne worked in London, Sydney, and the U.S in Marketing Director and senior agency roles, for a diverse range of brands. Early career in digital and direct marketing, now passionate about Brand.
From working with multiple Telco’s (Vodafone, T-Mobile, O2 and Australia’s Telstra), to Safe Sex Campaigns for the UK Government to Director of Marketing for an online dating business – a varied career.
From 2013, Jayne launched the Carnival Cruise brand to Australia and NZ. . In 2017, Jayne won a place on the Marketing Academy Scholarship Program in Australia, was voted Women In Travel’s Marketer of Year in 2019, and in Australia’s Top 50 CMO list the same year.
Following this successful stint, she was invited to lead the Carnival brand for North America, moving to Miami in 2019. Then the world turned upside down.
Jayne guided the Carnival Cruise brand through the tumultuous pandemic years and then relaunched the giant travel brand post-Covid. After helping Carnival hit a 50-year sales high, she returned to the UK in 2021.
Fentimans is Jayne’s first foray into the world of drinks – where she manages all things Brand, Customer and NPD, and now enjoys living in the small market town of Hexham.
A 30-year veteran of the advertising and marketing world. Prior to moving to the North East, Jayne worked in London, Sydney, and the U.S in Marketing Director and senior agency roles, for a diverse range of brands. Early career in digital and direct marketing, now passionate about Brand.
From working with multiple Telco’s (Vodafone, T-Mobile, O2 and Australia’s Telstra), to Safe Sex Campaigns for the UK Government to Director of Marketing for an online dating business – a varied career.
From 2013, Jayne launched the Carnival Cruise brand to Australia and NZ. . In 2017, Jayne won a place on the Marketing Academy Scholarship Program in Australia, was voted Women In Travel’s Marketer of Year in 2019, and in Australia’s Top 50 CMO list the same year.
Following this successful stint, she was invited to lead the Carnival brand for North America, moving to Miami in 2019. Then the world turned upside down.
Jayne guided the Carnival Cruise brand through the tumultuous pandemic years and then relaunched the giant travel brand post-Covid. After helping Carnival hit a 50-year sales high, she returned to the UK in 2021.
Fentimans is Jayne’s first foray into the world of drinks – where she manages all things Brand, Customer and NPD, and now enjoys living in the small market town of Hexham.
Speaking At
