Professor Andy Miah, PhD (@andymiah), is Chair of Science Communication & Future Media at the University of Salford, Manchester, where he is also the Academic Champion for the Ethics of Artificial Intelligence. Professor Miah also provides research leadership for the Innovate UK funded MediaCity Immersive Technologies Innovation Hub. His research investigates the ethical, legal, social and cultural questions concerning technological change and his publications draw on ideas from science, technology, art, and media culture. Author of 10 books and over 200 academic articles, Professor Miah has been at the forefront of debates about how humanity is moving beyond conventional evolutionary processes and towards evolution by technology. His research on the Olympic Games has involved advising cities for over 25 years on their regeneration goals and how to integrate healthy living into mega-event design. He holds advisory roles for the UK Government’s Department of Culture, Media and Sport, the World Technology Games, the Global Esports Federation, and the British Esports Federation. His recent works have focused on artificial intelligence, esports, digital health, and the metaverse. He regularly interviews for a range of major media companies and has appeared in over 300 outlets, including Audible, Fortune, Vogue, BBC, and The Conversation.