Dan is Director of Credos, the UK advertising industry’s think tank and part of the Advertising Association. He is a research and evaluation pro, with over 20 years’ experience delivering quantitative and qualitative projects across the creative industries and government. An expert in the measurement of the Creative Industries and its contribution to the UK, he has been a member of advisory panels for the Department for Culture Media & Sport, Department for International Trade, the Creative Industries Council and the Office for National Statistics.