Chris is a highly accomplished media professional with 18 years of extensive industry experience, including 12 years driving success at Wavemaker. He's known for strategically building impactful digital solutions and leading major client transformations, always with a sharp focus on objectives. What truly sets Chris apart is his unwavering commitment to data-driven strategies, ensuring insights are the foundation for all digital planning and activation. He's a strong advocate for proactive digital auditing, seeing it as critical for continuous improvement and sustained high performance. You'll see this dedication in how he expertly navigates complex multi-channel campaigns, consistently delivering measurable results and substantial business value. As a forward-thinking leader within Wavemaker and the broader digital community, Chris has been instrumental in pioneering innovative strategies and optimized operational frameworks, significantly boosting Wavemaker's digital marketing capabilities and consistently exceeding client expectations.