Ian Lloyd is Managing Director of the Performance Division at IDHL. With extensive expertise in SEO and a comprehensive understanding of all performance marketing channels, Ian leads the strategic direction of the division’s teams and technologies that drive success for IDHL’s clients. His leadership spans Search, Paid Media, Content, Social, PR, CRO, and Analytics, ensuring that each team works cohesively to deliver measurable, impactful results.

With nearly two decades in the industry, Ian’s career has been defined by adaptability and innovation. He’s worked with a diverse portfolio of clients spanning retail, travel, finance, and more, crafting strategies that deliver tangible business impact. From creating one of the UK’s largest SEO teams to navigating rapid changes in digital marketing, Ian remains focused on driving exceptional results for IDHL’s clients.

Always looking ahead, Ian is particularly intrigued by how AI and data are reshaping performance marketing.

Outside of work, Ian’s love of music runs deep. Before joining the world of performance marketing, he worked in record shops and spent eight years DJing. In another life, he’d have been a high-performance physio or nutritionist.