Helen is the Global Vice President of Marketing at Croda, a leading innovator in specialised ingredients. She oversees strategic marketing across Beauty, Personal Care, and Home Care, shaping global growth through insight-driven strategy and innovation. With a passion for the power of marketing, Helen has worked across the full spectrum — from building brands with no or little budget to leading multimillion-pound retail campaigns for Boots. Helen is also a Non-Executive Director at BeAddressable, the UK’s first addressable media agency, and a trustee for the Katie Piper Foundation and the Richard Whitehead Foundation, two purpose-led charities that create life-changing impact.