Helena has more than 20 years of experience working across major brands, media agencies and media owners. Her current role at Nine sees her overseeing the marketing and retention strategy and execution for Australia’s largest locally owned media company and a diverse portfolio that includes the utilisation of marketing assets across a broad portfolio that includes the 9Network, the Nine radio stations, The Sydney Morning Herald / The Age, Pedestrian, Drive and Domain.

Before joining Nine, in her current role, she held senior media agency roles at OMD and EssenceMedia.