This presentation reviews global content investment trends, the potential for localisation of international streaming services, and the addressable market for ad-supported international streamers in Canada. You will hear about: The current trajectory for content investment, with special reference to international streaming services (how and why growth rates are now slowing); The internationalisation of content production (at a global level) and the types of content that international streamers are making for local markets; Localisation of content in Canada by international streamers; Localisation of international streaming services in Europe before and after regulatory intervention (and how it impacted local broadcasters); The addressable market for ad-supported international streaming services in Canada, including SVOD-with-ads and FAST.