Name
Panel: Building effective reach in streaming TV to complement linear
Date & Time
Tuesday, September 12, 2023, 10:20 AM - 11:00 AM
Speakers
Dave Pauk, Samsung Ads Canada
Jon Watts, CIMM
Julie Spina, Google
Lindsey Talbot, GroupM
Francesco Alfano, Campbell Company of Canada
Ophélie Princé, Magnite
Dave Pauk Jon Watts Julie Spina Lindsey Talbot Francesco Alfano Ophélie Princé
Description
  • As digital video contributes more to reach, how do we improve intra-digital planning and minimise duplication between CTV and online video, and better understand the value of each digital video channel?
  • What purpose does FAST serve for viewers and advertisers: what consumer need-states does it satisfy, and what audiences and environment does it offer vs AVOD, BVOD and linear?
  • How many SVOD viewers can we ‘win back’ to ad-supported TV; How much incremental reach can Netflix and later Disney+ (with ads) provide; What does international streaming add to Canada’s connected TV market?
  • Are we confident that lost linear reach is being replaced by streaming TV reach (including CTV) that is at least as effective – any improvements needed in environment, ad viewing experience, audience…?
  • How can we improve the CTV buying experience, and what programmatic supply path optimisations are possible to boost the % of budget spent on working media and increase transparency?
  • What incremental reach can addressable streamed TV deliver alongside linear TV, and how do we boost our understanding of incrementality and whether the next $ should go to addressable or linear ?