Corus Entertainment outlines its strategy to grow its total audience, with an emphasis on increasing its share of streaming, and explains how it unifies audiences and inventory across its growing digital portfolio – which now includes Global TV App, STACK TV and sales for Pluto TV in Canada. You will hear how Corus is helping advertisers to optimise intra-digital planning with an understanding of what each streaming platform delivers, the incremental reach between platforms, and where the next dollar should be spent to maximise total streaming impact. We also hear how this pan-digital intelligence is combined with linear as part of Total TV campaigns. You will hear about the rapid growth of connected TV and the importance of linear streaming, and we look at the advertising innovation roadmap and how it will boost effectiveness.