Branding and performance marketing have traditionally been looked at as separate strategies, but it’s important for advertisers today to understand how different media channels can interconnect to create more impactful results. TV remains one of the most influential media channels, but TV doesn’t have to be just about awareness and branding, it should be the catalyst to your performance campaigns. We will share how Canada’s leading DTC jewellery brand, Mejuri, saw a sales boost within just 4 weeks using MiQ's connected TV strategies.