We have 60+ minutes to change the Canadian TV industry, under the Chatham House Rule. In this first panel, some of North America’s top brand leaders tell us the changes they want in the Canadian TV and premium video marketplace. Nothing is off the agenda, but there is a guiding framework for this discussion: change that will encourage investment in TV, inertia that will undermine future spend, the changes that must be prioritised; and change that is already underway but which can be deprioritised .