The media industry relies on actionable insights derived from a sea of data, and often looks at past patterns to predict the future. It is a prime candidate for an AI-inspired productivity leap, and we hear where the buyside and sell-side can apply AI over the next 18 months to make the media industry more successful. What manual processes can it automate? What insights become more affordable, or are made available sooner? What impact will it have on media planning and campaigns? Will AI give our industry a meaningful efficiency and effectiveness boost?