Deborah Gurofsky is an innovative and strategic media leader, with over 12 years working in the Canadian Advertising and Media Industry. Deborah is a co-founder and VP of Strategy for Media Pulse – the only marketplace and exchange in Canada focused exclusively on Connected TV. Through Media Pulse’s unique suite of CTV products, Deb helps clients develop CTV strategies that push the boundaries, while focusing on measurable success. Prior to co-founding Media Pulse, Deborah worked at dentsu, where she lead Integrated Media and Branded Content for General Motors and Proctor and Gamble. Deborah has also held senior strategy positions at a number of digital media companies, including Olive Media.