Chris has been a pioneer in digital advertising for 30 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers in addition to many years at ad agencies BBDO and Havas. He held varied positions such as copywriter, art director, media strategist, managing director and consultant.
Chris participates in many trade associations such as the CMA, ACA, CIMM, MRC and the WFA and was a member of the Board of Directors at Destination Ontario and IAB Canada.
He is currently the CMO at Arimadata, a Canadian startup which developed North America’s first Synthetic Society which is the foundation of an advanced data science platform.