Over the past two decades, Anton has been involved in numerous facets of the advertising ecosystem, gaining extensive experience in various key areas, including agency, Ad Tech, and publisher roles. Currently serving at Bell Media, he oversees advancements in addressable television, digital audio, and ad innovation. In addition, he plays a vital role in driving go-to-market strategies for all advanced advertising products. Anton's holds a Masters in Management Analytics from Queens University. His true passion lies in leveraging data to enhance advertising strategies. With the increasing demand for personalized advertising driven by consumer insights, media investment optimization, and performance validation, he remains dedicated to staying at the forefront of the industry.