Andrew Curran has held several senior international marketing leadership roles since joining Lindt & Sprüngli in 2007, and was Global Head of Marketing for the company from 2019-24, when he became CEO at Lindt Canada. We want to know what he would do differently now, in a Head of Marketing role, knowing what a CEO thinks about all day. This conversation will also cover: How a new CMO establishes trust from the board that their media strategy should be backed; What a TV sales executive should focus on if they pitched to his board (and the language they should use); Whether Canadian brands invest enough in media; How his support for the Ehrenberg-Bass Institute for Marketing Science influences business growth strategy; What media is competing with for investment dollars (e.g. CRM, AI?); Where money would be reinvested if AI enables media to achieve the same business outcomes with less budget.