A major integration between The Trade Desk and Bell Media marks a significant leap forward for omnichannel media buying in Canada, especially when it comes to unlocking the full potential of Connected TV.

This panel session, moderated by Jennifer Fields, Senior Director of Business Development at The Trade Desk, will showcase how advertisers and agencies are leveraging this partnership to activate Bell’s premium first-party data and reach more than 8 million Canadian households with precision and scale. Hear how advanced targeting, custom audience-building, and real-time insights across every screen are elevating campaign performance and proving why Connected TV is no longer just part of the strategy — it is essential to it.