We want to know how TV delivers a generational leap in efficiency and effectiveness – the kind that will get noticed in brand boardrooms. What innovations can deliver on this ambition? How do we ensure all brands benefit from improved consumer signals, targeting and outcomes attribution – whether they have access to first-party data or not? Can we increase the effectiveness and efficiency of programmatic buying, partly thanks to improved sell-side signals (like context). What data and collaborations will help broadcasters take a greater share of performance budget – and how does TV make a solid business from servicing small-budget performance advertisers? What impact will AI have on consumer and outcomes data, and the effectiveness of media planning?