Bill Harvey is an Emmy® Award winner who has spent more than 35 years leading the way in media research with set-top box data, ROI optimizers, measurement and privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, and media/purchase single-source by big data matching (including four U.S. patents assigned to TRA Inc., which he cofounded, and sold to TiVo). He was the first winner of the ARF Erwin Ephron Award.

Harvey is cofounder of Next Century Media and New Electronic Media Science, third-party research companies serving more than 70 of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies. His new company with Bill McKenna RMT won the 2020 Sequent Award for Innovation in Context Effects Optimization, and has Motivationally profiled 300 million Americans and 16 million Canadians. RMT is a partner with Vividata in the Drivers reporting which enables Canadian advertisers, agencies and media to create messaging and media plans which increase brand resonance and sales.