As Chief Client Officer, Tosha leads Vividata’s increasingly complex but essential strategic partnerships, oversees all diversified revenue categories, and delivers sales strategies to ensure Vividata’s research drives innovation across the Canadian media industry. With over 20 years in media and consumer research, Tosha is committed to maintaining strong relationships and retaining the legacy of trust between Vividata and its 500+ clients, and bringing their needs to the forefront of Vividata’s measurement solutions and product development.