Deborah Gurofsky is an innovative and strategic media leader with over 12 years of experience working in the Canadian Advertising and Media Industry. Deborah is the SVP & Managing Director of Media Pulse – the leader in Canada’s premium connected TV (CTV) marketplace. Through Media Pulse’s unique suite of CTV products, Deborah and her team help clients develop and execute attention-driving CTV campaigns that push the boundaries while focusing on measurable success. She was recently voted one of the top 50 women game changers in TV for 2023 by Adwanted Events, powered by The Media Leader and Videonet.

Prior to Media Pulse, Deborah was at dentsu, where she led Integrated Media and Branded Content for General Motors and Proctor and Gamble. Deborah has also held senior strategy positions at a number of digital companies, including Olive Media.