A seasoned media executive with deep expertise in digital strategy, Peter Hand currently serves as the Head of Video Enablement at Google Canada. For over a decade, he has been at the forefront of brand innovation, guiding some of the world's largest companies through the complexities of the modern media ecosystem. Peter's career is marked by roles is Strategy at DDB to Head of Strategy at VIRTUE Worldwide and VICE. His distinctive analytical mindset, honed by a Master's degree in Molecular Genetics, gives him a unique edge in crafting effective, data-informed video strategies.