Vividata is the leader in Canadian cross-media and consumer research. Offering the largest syndicated study and the authoritative single-source database for leading media companies, agencies, and advertisers in Canada, Vividata’s SCC | Study of the Canadian Consumer is the go-to resource for industry-trusted audience measurement, along with demographic, psychographic, lifestyle, purchasing and brand preference insights across 60,000+ variables, in 50+ markets, nationwide.