Name
The 12-Cent Dollar: Unmasking The Subprime Media Crisis
Date & Time
Tuesday, September 29, 2026, 2:55 PM - 3:05 PM
Speakers
Description
Sarah Thompson will argue that the digital advertising ecosystem is operating exactly like the 2008 subprime mortgage crisis – bundling toxic assets like bots and MFA sites and selling them as premium. In this TED-style lightning talk, she says the financial math is brutal and points to the need for radical supply path optimisation that also delivers ‘societal brand safety’.
Location Name
Concert Hall
Full Address
The Carlu
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada