Canadians are already living in the Total Video era — it's time for brands and advertisers to take notice. Roku's VOD Evolution 2027 study, surveying over 2,000 Canadian streamers, shows the TV home screen has quietly become the place where cross-platform, cross-content viewing already comes together: from on-demand shows, FAST and movies to live and linear channels, and increasingly, live sports.

This session uses fresh Canadian data to show what unified, cross-platform viewing already looks like from the consumer's side of the screen, across on-demand and live content — and what it means for planning and buying Total Video as one holistic audience, rather than a patchwork of platforms.