Joe Peters is the Chief Executive Officer for MiQ Canada. He spearheads the Canadian strategy and is responsible for the end-to-end operation of the business while helping brands and agencies leverage data, technology, and digital media to achieve measurable growth. A seasoned leader in the digital advertising industry, he possesses expertise across digital strategy, data enablement through AI, programmatic, analytics, brand safety, and multi-market expansion.

Recognized for aligning organizational objectives with high-performing teams and client value, Joe has navigated several leadership positions at MiQ, including SVP of Strategy, Managing Director, and COO, prior to his appointment as CEO. His previous experience also includes management roles at AOL, Rocket Fuel, and Sizmek, where he collaborated with partners across EMEA and APAC. Joe is an influential voice on the shifting media landscape, the practical application of AI in advertising, and the leadership necessary to foster innovation and business performance.