With over 20 years of industry expertise, Krystal Seymour, VP of Buying at Mekanism Media (Plus Company), oversees video strategy and execution across Canada. She specializes in building modern, data-driven portfolios across CTV, OTT, streaming, traditional broadcast, and high-impact sponsorships. An award-winning leader recognized with 3 MIAs, a YouTube Ruby, and a Grand Effie, Krystal leverages multi-platform strategies and evolving data signals to deliver incremental reach, flawless execution, and measurable impact in today’s fragmented media ecosystem.