Erica Kokiw is the CEO of PHD Canada. With over 23 years of experience in the industry and expertise across many client categories including retail, CPG and automotive, Erica has been a proponent of transformation with a focus on advanced analytics; combining business, media and data science to answer client’s most pressing business issues. Previously, she served as EVP of Digital at UM Canada, where she led digital transformation and business growth efforts. Erica is passionate about creativity and innovation, and she looks forward to driving PHD Canada's success through collaboration, service excellence, and cutting-edge solutions.