Alicia Olson-Keating is President & CEO of Numeris and a recognized leader in audience measurement, data, research and media transformation. With more than 30 years of international experience across television, video, radio and digital media, she has led the development of industry-leading measurement solutions, including radio PPM in Canada and Australia’s VOZ television and video currency.

At Numeris, Alicia is leading the modernization of audience measurement in Canada, bringing together representative people-based measurement, big data, emerging technologies and data science to provide the industry with trusted, independent and accountable audience currency and insights. She is a strong advocate for measurement that reflects real people and real behaviour in an increasingly complex and fragmented media landscape.