What macro business trends explain global sports streamer DAZN acquiring the Australian Pay TV operator Foxtel, the broadcaster RTL Group acquiring Sky Deutschland (the DACH-region Pay TV platform), Warner Bros. Discovery splitting its studio-streaming business from its global TV networks, Comcast spinning off its cable networks but keeping NBCUniversal (including Peacock), and Netflix hosting TF1 linear channels (and on-demand content) on its French service? After a year of landmark announcements, we investigate the rationale driving partnerships, re-organisations and M&A in the TV market. Are there common denominators that help us predict the next big deal?