We ask the leaders at A-list commercial broadcasters about macro issues affecting their business prospects and future strategy. TV is becoming more competitive in data, performance, outcomes measurement and buying experience, and UK broadcasters are launching a self-service marketplace where small and medium businesses access addressable inventory from Sky, Channel 4 and ITV via a single campaign, so how much market share can broadcasters take from social and digital? What will drive broadcaster ad revenue growth in the next two years? How do they compete for viewing hours currently spent on video sharing and social media platforms? How do they differentiate as global streamers seek more sports and unscripted content? How much YouTube or TikTok distribution do they need? Is there any interest in TF1/Netflix style partnerships to extend audience reach? Is YouTube the new television – and what happens to the old television if it is?