Ofcom's Media Nations sets out the evolving behaviours and key trends in the media sector in the UK. In its latest edition, Ofcom examines the mix between linear TV, SVoD and social video platforms (including YouTube) viewing. It explores which genres perform best on VoD and how audiences navigate their viewing journeys. Ofcom unpacks the shifts in UK television revenue, broadcasters' content investment and the size and variety of their catalogue libraries. It also explores the attitudes of UK audiences to the various offerings available in the market: what they value and what they trust.