Foxtel leads the charge in Australia with premium sports and entertainment viewing and a premium ad experience for partners. Now a digital-first company and acquired by DAZN, the global home of sport, Foxtel Group is set for a quantum leap forward in scale and tech capability, while remaining deeply rooted in the local Australian TV market - the best of both worlds. With initiatives like the Video Futures Collective to champion a new total audience measurement solution and a successful streaming-led shift in track record, Foxtel Group has become a global outlier, a traditional TV operator poised to capitalise on the big bang of the future of TV.

This session will see Foxtel Media CEO Mark Frain share Foxtel's journey of transformation, revealing how the brand leant into change to grow it's market leading position in Australian sports and entertainment. He'll discuss how Foxtel has capitalised on the power of sport - the last bastion for mass scale appointment viewing, how a unified buying system could signal TV's new era, and how the TV industry can thrive in the media's brave new world.