DAZN is helping to grow global audiences for emerging sports like padel and bring new tournaments to fans like the debut FIFA Club World Cup 2025, the world’s first and only electric raceboat series (the UIM E1 World Championship) and the inaugural women’s World Sevens Football. It is also helping leagues, federations and clubs complement their direct-to-consumer streaming services with expanded digital distribution (and in some cases migrate those D2C services to the DAZN platform). We hear how this is creating incremental consumer demand for live and on-demand sport across subscription and free-to-air coverage, alongside established leagues and tournaments. This conversation explores the new advertising opportunities being created, and how brands can harness the global sports streaming platform for multi-market and localised campaigns.