This presentation explores the tension between long-term brand building and the short-term dopamine hit of immediate sales.

The reality for buyers is that social media is capturing huge chunks of brand budgets because it appears to deliver quick results at the till, and it’s a lot cheaper. But it comes with baggage.

In this romantic analogy, Deb argues, drawing on personal buying decisions, that brands today often behave like one-night stands when they could be building lasting relationships. The challenge is to move from fleeting attraction to long-term love and perhaps television is the key to that.