What are broadcasters doing to move the needle for media buyers over the next 18 months, especially those looking to build brands? This panel provides answers. How do we make it easier to understand the combined impact of broadcasting, BVOD and other broadcaster streaming on reach, attention and outcomes? How do broadcasters ensure mass reach and fast reach-build remain affordable? What operational efficiencies will help unify our view of cross-platform inventory and audiences and underpin holistic forecasting, planning and optimisation across multiple ad execution environments? What are the winning sell-side applications for AI? Brands are being promised large productivity boosts thanks to AI, including across CRM and CX – with parallel demands for investment. Can TV deliver its own generational performance leap (with or without AI) to take its own slice of C-suite attention, and perhaps extra budget?