Panel discussion

• Current Market: What is the state of the market and what are the real friction points?

• Standardisation vs Differentiation: What should not be standardised?

• Buy-side vs sell-side alignment: What does alignment actually mean?

• Impact on pricing and yield: How does ad pricing change when programmatic TV scales?

• Priorities: If you could fix one thing in 2026, what would it be?

Town Hall Open Discussion - Questions for the Audience, moderated by Jon Watts

• Market Design: What does a scalable programmatic TV marketplace look like?

• Commercial Behaviour: What needs to change as programmatic scales?

• Identity & Measurement: How do we maintain trust, comparability and cross-screen accountability?

• Near Term Progress: What practical steps could move the market forward over the next 12 months?

• Long-Term Outlook: What does success look like by 2030 and how will we know when we’ve reached it?