As Big Tech dominates the race for ad dollars, our industry faces unique standards and challenges. But AI is changing the game, bringing simplicity, measurable outcomes, and global scale to premium video.

When the playing field levels, the qualities that define premium video, such as trusted environments, transparency, and deep audience engagement, will matter more than ever.

During this opening session, James Rooke, President at Comcast Advertising, will discuss how we unlock TV’s full potential and drive the next wave of growth.